If you're a CPA in Pinellas County running Facebook ads (or thinking about it), you might be making one of these common mistakes; and it's likely costing you leads. In this post, we break down the top three ad pitfalls local CPAs run into and how to fix them fast for better ROI.
This one's big. Facebook gives you the power to target specific audiences, but a lot of CPAs click "boost post" or choose broad options like "everyone within 50 miles."
When you try to reach everyone, you end up reaching no one effectively. Your ads get shown to people who don't need your help or aren’t the right fit. You end up paying for impressions and clicks that don’t result in real leads or clients.
And here’s the thing: most CPAs think that more reach equals more leads. But with Facebook Ads, quality beats quantity every time.
Instead of targeting just by location, layer on interest and behavioral filters. Here are a few smart combos for CPAs:
Also: upload a list of your past clients and use Facebook's lookalike audience feature. Facebook will find people who "look like" your best clients.
Pro Tip: Use exclusions too. Exclude current clients or irrelevant demographics so you’re not wasting budget.
Imagine going on a first date and asking, "So, are we getting married or what?"
That’s how most CPAs write their ads.
They go straight for the close. Book a consultation! File your taxes with us! Schedule now!
People on Facebook aren’t necessarily searching for a CPA. You’re interrupting them with an offer that’s too big, too fast. That might work in Google Ads where people are already searching for a tax preparer. But not on Facebook.
Facebook is a "cold traffic" platform, you're reaching people who may have never heard of you before.
Lead with value, not your service.
Offer something useful, low-friction, and curiosity-driving. Some quick win lead magnets that work well for CPAs:
This lets you start a conversation instead of shouting a sales pitch. Plus, it gives people a reason to click and give you their email.
Pro Tip: Once someone opts in for the checklist or quiz, then invite them to book a free consultation through a short follow-up email or retargeting ad.
This one’s super common.
You run an ad, and when someone clicks... it dumps them onto your homepage. Which is usually cluttered, confusing, and doesn’t match the message of the ad they just saw.
Your homepage isn’t built to convert. It’s built to tell your whole story. There are too many buttons, too many distractions, and often no clear next step.
It’s like opening the front door to your business and then leaving the visitor in a room full of signs pointing in different directions.
Create a simple landing page that aligns with your offer.
It should:
Tools like Leadpages, Carrd, or Unbounce make this easy. If you’re not ready for a landing page tool, even a basic Google Form works better than your homepage.
Pro Tip: Keep your landing page mobile-first. Most Facebook users are on mobile, and if your form takes too long to load or is hard to read, they’re gone.
If building a landing page feels overwhelming, Facebook has a built-in option that works great for service businesses like CPAs: Lead Ads.
They let people fill out a short form right inside Facebook without ever visiting your website.
It’s fast, friction-free, and you can set it up in under 20 minutes.
Great use cases:
Pro Tip: Connect your Lead Ads to a CRM, email automation tool, or even Google Sheets so you can follow up right away.
If you’re a CPA in Pinellas County and you’ve tried Facebook Ads before, there’s a good chance your results weren’t because the platform "doesn’t work."
It’s more likely that you were:
All of which are easy fixes.
By focusing on specific targeting, offering low-commitment value, and directing traffic to a dedicated landing page or lead form, you can start getting better results this month.
Seriously... small tweaks = big ROI.
If you’d rather skip the trial and error and have your ads done right, we can help.
We have decades of experience helping local businesses get more leads and conversions, and we are blown away by all the small business owners that are missing out on opportunities right in front of them. Let's change that!
If you're tired of:
...let us take the reins.
👉 Book a Free Strategy Call and we'll walk you through how we build, optimize, and manage Facebook ad campaigns that actually work — from targeting to tracking.
You handle the accounting. We’ll handle the leads.
This is not a theory post. This is what actually works right now for small businesses in St. Pete running Facebook Ads. Creative that grabs, copy that converts, and systems that close. If you're still testing, still tweaking, or just about to start, this is your roadmap.
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