the leadership Team

Meet the founders of
You Can Convert

We’ve seen the inside of businesses big and small, and what most people call “strategy” is just recycled fluff wrapped in a PowerPoint.

Corporate America is full of people pretending to know what they’re doing, covering their ass with buzzwords, and passing around the same broken systems like it’s some kind of genius playbook. It’s not. It’s a mess.

And we knew we could do better. So we built You Can Convert, not as a side hustle, not as a “passion project”, but as a weapon. A sharp, simple, no-bullshit answer to the noise.

We take what’s complicated and make it work. We take what’s unclear and make it convert. And we do it with precision, personality, and a little bit of “get the fuck out of our way” energy.

We’re not guessing. We’re not winging it.We’re operators. Builders. Strategists. We’ve done the work, taken the punches, and figured out how to win without selling our souls to the corporate gods of mediocrity.

We’re not chasing approval. We’re here to win. If you are too, we should talk.

Chris

CEO & Co-Founder
Chris builds trust with action. He moves people, solves problems, and leads from a place of deep understanding and relentless execution.

With a background directing billion-dollar programs and guiding teams through high-stakes, high-pressure environments, he doesn’t just talk strategy, he delivers it with precision.

His ability to stay calm under pressure, navigate complexity, and drive change makes him the person leaders rely on when the mission actually matters.

Whether he’s restructuring a failing process or rallying a team around a clear direction, Chris leads in a way that creates momentum, earns loyalty, and gets results.

Ryan

CMO & Co-Founder
Ryan sees marketing funnels the way Neo sees the Matrix.

He can build your entire customer journey before your coffee cools. Offer structure, funnel logic, lead magnets, automations, it’s already mapped in his head.

His secret? Experience. He’s worked across industries, audiences, and budgets, from solo-preneurs to 7-figure product launches.

Eighteen years of testing, tweaking, optimizing, and throwing out what doesn’t convert.

He’s a scalpel in a world of sledgehammers. If your business has a bottleneck, he’ll spot it in five minutes and outline a better plan before you’ve even hit reply.

The values we live, breath, and build with

They keep our bar high, our team tight, and our output world-class.

Perfection Is a Trap: Execution Wins

Execution is what separates visionaries from wannabes. We build while others brainstorm. We deploy while they debate. Perfection is nice. Results are nicer.

Own It or Fix It

We don’t play hot potato with problems. If it hits our hands, it’s ours. Because when you own the outcome, you control the result.

Always Scaling Something

Comfort kills growth. So we live in the uncomfortable zone. Testing wild ideas, learning fast, and iterating quicker. Growth happens when we stretch beyond the edge.

No One Hides in the Boat

Everyone rows. No one rides. We don’t carry dead weight, and we don’t wait for permission. When something needs doing, someone steps up.