If you're in the landscaping business in Pinellas County, you already know the drill: long hours, hot days, picky clients, and a whole lot of "we're just getting quotes right now." Meanwhile, your calendar's looking thinner than your client's patchy St. Augustine turf.
The competition is fierce in Tampa Bay, and the truth is, most landscapers don't have a lead problem, they have a visibility, conversion, and follow-up problem. Good news: those are solvable.
These 9 strategies blend real-world practicality with proven digital tactics, no bs, no outdated tactics, and definitely no "just post more on Facebook" advice.
1. Automate Lead Response (Because Speed Closes Deals)
The faster you respond to a lead, the more likely you are to book it. Not groundbreaking. But most landscaping businesses are still manually chasing quotes three days late.
Here’s the play:
- Set up a CRM (like GoHighLevel or even Mailchimp) to send a text and email instantly when someone fills out your form
- Trigger a 3-message follow-up drip over 48 hours (value-based, not spammy)
- Include a Calendly or Jobber link so they can book on your terms
Speed + simplicity = more jobs. Every time.
As an example, in a slightly different industry, I called 3 service providers for a tv mounting service. (Don't judge me... I needed the help to mount a giant tv and I was willing to pay for the convenience to just get it done).
So I went on google, looked up providers, and here's how it went down. First one I called, the phone rang, and rang, and rang, no voicemail, nothing...
The second one I filled out their form on their website to request a quote. Then it was radio silence (no email, no call, no text, and no business from me).
The third provider nailed it. I found them on Instagram, filled out a form, and within seconds I was getting a text message starting the conversation with me.
Can you guess who got my business?
So, if your follow-up needs help, don't leave money on the table.
Book a call if you want an automation like this built for you.
2. Build a Low-Key Visual Sales Machine
You don't need to become a TikTok influencer. You just need to document, not create. Think of your jobs like ad campaigns. Each yard = content.
Here’s a weekly workflow:
- Snap before/after photos
- Film a 15-second “walkthrough” with you talking about what you did
- Upload it to Google Business Profile, Instagram, and Facebook
- Drop it into a “Jobs by City” folder for future ads and landing pages
Doing this consistently beats 90% of your competitors who haven’t updated their site since Bush's first term.
3. Build an Instant Quote Calculator (Yes, Really)
Want to get more leads and pre-qualify them without talking to anyone?
Build a self-service quote tool using Typeform, Jotform, or Tally:
- Ask square footage, services needed, timeline
- Show a price range or “custom quote in 10 minutes” option
- End with a contact form that notifies you instantly
It creates perceived value. And filters out tire-kickers.
4. Launch a Win-Back Campaign to Your Dead Leads
You probably have a list of old clients and cold leads collecting digital dust.
Run a simple win-back sequence:
- Email 1: “Are you still looking to clean up the yard?”
- Text 2: Include a time-sensitive offer
- Email 3: Showcase recent jobs with a testimonial or photo
Time it around spring, hurricane season, or end-of-year cleanups. Use it every quarter. Set it on autopilot.
5. Segment Ads by Zip Code + Service + Budget
This isn’t the era of “boost post and pray.” You need ads that feel like they were made for the person seeing them.
Here’s how:
- Break up your service area into 5-7 core zones (e.g., Dunedin, Gulfport, East Clearwater)
- Run campaigns for specific services in those zones (e.g., Mulch Delivery 33756)
- Rotate the creative monthly. Keep it native (crew photos > Canva junk)
If you’re just running one generic ad, you’re wasting budget. Hyper-local beats broad every time.
Want the ads built, tested, and optimized for you? Click here.
6. Use Conditional Redirects Post-Form
If your quote form just ends with a generic “Thanks, we’ll be in touch,” you're missing an opportunity.
Use conditional redirects:
- Show a personalized thank-you message
- Offer a one-time upgrade if they book within 15 minutes
- Embed a quick intro video from your crew
This makes you feel more real, more premium, and more trustworthy, all before you ever talk.
7. Turn Seasonal Slumps into Recurring Revenue
Don’t wait for your customers to remember you in spring. Offer them a subscription model:
- Off-season maintenance club ($X/month)
- Quarterly bed cleanup and refresh
- Priority scheduling in peak season
Put it on Stripe. Promote it to past clients. Send a quick explainer video via text.
This works. And it builds predictable revenue.
We can build this into your funnel. Click here.
8. Activate the 5-Day Review Machine
This one’s simple:
- Day 1: Complete the job
- Day 2: Send a text with review link
- Day 3: Send a follow-up email with a $5 Dunkin' reward
- Day 4: Post a thank-you screenshot of the review on social
- Day 5: Turn that review into a testimonial ad
One review = 5 content pieces + social proof + better rankings.
9. Run Retargeting Ads That Don’t Suck
Most landscapers don’t do retargeting. And the ones who do just show the same ad again.
Instead, run creative designed specifically for second-chance visitors:
- Testimonial carousels
- “See our recent project in your neighborhood”
- Time-sensitive offers ("5 spots left for this week’s cleanup")
If someone’s already seen you once, you don’t need to sell them again. You need to nudge them.
Want to set this up? Done-for-you retargeting is here.
If you're serious about growing your landscaping business in Pinellas County, and not just busy playing business, you don’t need 9 new ideas. You need 1 that’s executed well.
Pick one from this list and make it work. Or let us set up the whole machine for you.
👉 Book your strategy call now: and let’s finally get your business the attention it deserves.